Pinkberry is under fire as expected - when you're on top, everyone wants a piece of the action. Multiple lawsuits have been filed against the Pinkberry franchise questioning whether their product is actually made of yogurt. 

Don't you just love America? You have the freedom to pursue the American dream. Start a business. Be your own boss. But remember, any jealous/dissatisfied customer also has the freedom to pursue a lawsuit.  Maybe Hwang and Co. should have cashed out with Disney? Or maybe not, this is probably more free publicity and advertising for Pinkberry. No such thing as bad pub, right?

This is just something we need to keep in mind when we start our own businesses.  If you don't want to deal with the issues unrelated to your core competence then you should just keep your day job - entrepreneurs have to be able and willing to deal with anything.

Here's a suggested reading list of books about entrepreneurship and investing that I will definitely be checking out this summer.

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• Founders at Work
• The Only Three Questions That Count
  
• Hackers and Painters
• Confessions of a Street Addict
• The Dhando Investor
• The Wisdom of Crowds
• Grande Expectations

Source: Infectious Greed

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